Digital marketing is the development wherein the marketing of services and products are from digital technologies and that is commonly available now over the internet. The procedures are now applied in display advertising, mobile phones, and with some other digital medium. This marketing way has been changed by digital marketing way back between 1990s up to year 2000s.
Digital marketing is really famous because of the decrease in the cost of the products and the use of purchasing anywhere, including office, home, and in travelling through a train or bus without the need to go to the market. It is a simple procedure in buying clothes, electronic products and anything through the home buying trend.
There are numerous techniques in the digital marketing and these includes search engine optimization or SEO, the search engine marketing, or SEM, influencer marketing, content marketing, content automation, data-driven marketing campaign, marketing, and with several e-commerce marketing techniques like social media optimization, social media marketing, optical disks, display advertising, e-mail direct marketing, e-books, and the games which are the most recent techniques for marketing in the internet. There are some methods that do not depend on the internet and these are provided through the digital media SMS. The business also used messages to customers by applying the private numbers for marketing.
Some techniques that had been discussed were applied for the digital marketing
Search Engine Optimization (SEO)
In this procedure, the visibility of a site in the tracking engine is placed on the top, and this means that their chance of increasing their rank is higher, because the more visitors a website has, the better for the website. The visitors in the internet are converted to customers.
SEO have separate kinds of searching engines like the image search, academic search, video search, local search, and the lastly the search engine of industry-specific vertical.
The arrangement for the utmost visibility of the site includes the way search engine is working, and what a majority of the terms or keywords the visitors search in the engine. The editing content, the HTML, and the associated coding are applied in maximizing a site and the increase of rank because of the important keywords. Some related techniques of advertising the website are through the increase of back link numbers or the inbound links. In the near future, Google is going through the development of search engines of products through the mobile usage and because of this, many companies are taking different methods and techniques with their marketing strategies.
Search Engine Marketing (SEM)
Search Engine marketing is a process in the internet marketing that is being used through the publicity of websites with the increase in visitors and the visibility of the so-called SERPs or Search Engine Results Pages. This may contain SEO which edits and changes the content to achieve the top rank search engine results pages.
Influencer Marketing (IM)
Influence marketing is a marketing process that concentrates on specific individuals and discerns the person who has the power to influence and manipulate probable customers and make other marketing activities and strategies around the influences.
Two Methods of Influencer Marketing
Earned influencer marketing
Earned marketing came from the earlier relationships together with the influences or the third party content that is being encouraged by an influence to support their personal social growth individually.
Paid influencer marketing
This marketing promotion is in the form of reference or finance messaging that may emerge anywhere in the content. Budgets normally depend on the client’s influence.
Many advertisers are applying the influence marketing to create reliability in the internet market and to create social networks for their online sales of products. The duty of the influencer marketer is to expand the services profit and the marketing products depending on the reliability received in due time.
The three resources developed by the Influencer Marketing value
Social reach – Influencers can influence and have a positive effect to millions of clients through blogs and social media.
Original content – Influencers makes actual and unique marketing content to promote the brand.
Consumer trust – Influencers should maintain a well built relationship with their clients that have an exact level of dependence in the beliefs of the influencer.
Social media marketing (SMM)
It is the application of websites and social media for marketing or promoting a service and products of the company. Companies now are associated with social media and plays as their endorser of products to their target probable customers. Social networking websites allow the companies to create their personal network with each other and create societies and relations online. When companies are applying these websites, clients may interact directly with them through online. This interaction may be applied to be connected with millions of consumers for promoting the products online.
Social media optimization (SMO)
SMO is a procedure used to advertise products, brand, event and services. There are distinctive kinds of social media tools that is used for advertising like the bookmarking sites and social news, while the social networking sites include Facebook, Tumblr, Reddit, LinkedIn, Twitter, YouTube, Google+, interest, Instagram and the blogging sites. SMO is applied as an SEO to promote the websites and to motivate users to share and visit the links to a site through the networking sites and social media. When a certain web page is liked or shared by a user through the social media then it will be counted as a quality vote on the website. Hence, search engines may apply votes as a category of websites in the search engine result sheets.
SMO is concentrated on the heavy web traffic, which aims to reach particular geographic regions for their potential consumers. It will help new users become regular customers who are interested in the website of the company.