SEO & Digital Marketing
The On Page SEO is like an important component in the SEO efforts. The truth is, it is very important to have this right; if not, the left behind SEO tips will not be that effective.
For the on-page SEO, you’ll need to give closer consideration to the label tag, meta description, the page URL and also the keyword density of the page (optional). Try placing the target keywords next to the opening of the article. Sprinkle them throughout the article and be sure that it will look natural. Turn away from stuffing keywords since you may get penalized for too much optimization.
The rivalry of some keywords is truly a fierce. But you can use a simple trick so that you can stick out from the circle and improve your personal click-through rates. Try adding the year in the post titles of your article. Just by adding on the year of the article will weed out from the many competitions and will make the content even more relevant for the users looking for the current information.
It will improve the organic click-through rates (CTR) which is the important ranking signal. But, when the adding of the year will not likely to happen, you may add the numbers, parentheses or brackets to every end of the titles instead. However, the inclusion of the year will mean that the content will appear out-of-date next year. So be sure to update your title and URL as another year approaches.
When you want the articles to rank rapidly, be sure that you register with the Google Search Console. It is the tool that you will use to monitor the concrete search engine ranks on the search results pages of Google. Once it is registered, you will be notified when Google is having some troubles indexing the pages and then, take the necessary actions to settle your site. To make sure that Google is aware about what the whole blog is all about, you have to submit the sitemap.
The sitemap is simply the file that contained the list of the site’s URLs which you submitted to Google and to some other search engines. This will helps Google and the other search engines in including your site’s pages within the search results more quickly and easily.
Lots of people are now browsing the different web and exploring on Google by using their mobile device. Due to the tiny screen size, a desktop version of the site will be troublesome to see and use on the mobile device. So it is just critical to make sure the blog designs to become mobile ready. It is just important and Google has started using the mobile-first index. When the blog is not optimized for the mobile, it will not rank that well, even though it has the best input and the scores are high with some other SEO efforts.
To make the mobile-ready site, your design had to be mobile open. Having a mobile receptive style will mean that your blog automatically tweak to the size of the screen. Google has also begun to show the AMP or the Accelerated Mobile Pages and it is identified with the lightning bolt symbol within a search engine result page.
When 2020 already approached, SEO is not anymore working in shorter article writings. Now, it has a lot of work and a lot of writing to do. If you really want to improve your possibility of leveling on the first or the primary search results pages, particularly in blogging, SEO niche, and social media marketing, then, there is really no other way around than to write longer blog posts.
It will help a lot if you have the passion in what you are writing and your topics will give you personal excitement while writing them. Placing everything that you learned into practice will make the whole procedure really a fun learning event where you will get to see initially those that will work and those that will not. Also, for those who are inborn in English speaking, it will give them the opportunity to practice their English writing. Research had shown that advertising long-form content may help you to rank higher. Hoping to write blog advertisements with 1800 terms or words or longer will be a much better starting point. The long-form content may increase the dwell time, like the time somebody spends on your website.
Do not worry it is not as dense as it sounds! The LSI means Latent Semantic Indexing. The LSI keywords are phrases and words that Google links with the main keyword. One example is, the topic is about cat food, and the LSI keywords are: “low protein diets”, “lean body”, and “vegan cat”.
These are the related words that Google would anticipate seeing in the comprehensive article regarding your cat food. These are important since they can give the perspective for Google to really comprehend with your page. Google has been moving towards the (RankBrain SEO) machine learning for ranking the pages and will not anymore depend solely on the conventional off-page and on-page SEO rank factors.
When you arrive with the blog post idea, this has to be fresh, unique, and with many long-tail keywords which will bring in the organic traffic. However, how will you know when the topic isn’t overdone or already saturated?
This is where the previously Open Site Explorer or Moz’s Link Explorer now will come in. This is an all-in-one connection building tool that may help you in making better links building researches, and better content marketing with link prospecting. The actual benefit is the capability to see the link profile of the competitions. Plug in their URLs, find the top pages, and overturn engineer their campaigns so it can assist you to take backlinks from the same sites. The link explores is the controlling content marketing tool that is set for any marketers even though it may be a bit technical for starters.
The keyword research involved finding the series of the famous phrases and words that people are looking for based around the topic. And then you make your attempt to discover what you need to rank for. With no carrying out of the keyword research, you are in danger in using keywords or in writing about the topics that can be appealing to you but had a bit to zero interest to the target users.
When carrying out the keyword research, those best keywords must satisfy the following standards:Google Keyword Planner permits you to see the keywords fame and see how viable they are. Good search volume – possibly more traffic for the site
Has commercial intent – are the keywords profitable?
Low competition – and so that you will have the better chance for ranking
You may use the free tools like Answer the Public or the Google Keyword Planner.
Google had confirmed that changing to HTTPS provides the small ranking boost. This has been initially announced HTTPS as the ranking signal way back in 2014. Mainly, HTTPS is the secured version of HTTP. Every major web browsers like Chrome, Firefox now show the insecure warning if the site is not HTTPS. You do not want this, since it will make the site appear lesser trustworthy and the people might shun from visiting the entire site.
When you implement the HTTPS for the blog, you will see the following if you are using Chrome. Unfortunately, that is the danger that you will have to get if you have already established the keyword rankings. The rankings dropped because if you switch to the HTTPS from HTTP, and Google considered you are utilizing an exclusive URL so that you are essentially beginning from scratch again.
Whereas it is absolutely the cause for concern, earlier or later you must regain every rank back and traffics must return, given that you implemented HTTPS properly. Some just say it takes anyplace from 2 weeks to 2 months, with the average of 1 month just before all things is being back to normal.
With the Google is placing more meaning on the mobile-primary index, mobile must go on to be a part of the SEO strategy. The research has revealed that about half of the mobile users leave the website if it does not load within 3 seconds.