SEO & Digital Marketing
Over the years, on-page SEO is no longer an option but it has now become a necessity for Aussie businesses. Through it, they can outrank their competitors and have a higher rank on search engines.
To help you boost your rankings, enhance your search traffic as well make off-page a lot easier for you, here’s a checklist of essential things you need to keep an eye for:
Improving your site’s navigation can have a huge impact on your SEO. So, always remember to add menus and use breadcrumbs on your site. Adding menus will make it easier for your site’s visitors to find the content that they are looking for much easier while the breadcrumbs will allow them to know where they currently are.
By adding schema to your HTML, you can improve the way your page/s are presented in the search engine results page as it helps search engines provide the users more relevant results. Also, ensure to test the current schema of your site.
Having XML Sitemaps allows Google to find the pages on your site and crawl into it more intelligently as it lists the site’s URLs. As we all know, not only websites are being ranked but the pages are too.
Never ever forget to add a title on your pages and if possible, see to it that you use the keyword in it. Using long tail keywords is even better. On the other hand, for the meta titles, don’t use ones that exceeds 60 characters.
URLs are known for improving user experience. So, use only absolute URLs and if you can, use primary keywords in it as well. It would also be best if you opt for simple URLs and if in case, you have altered your URL, use 301 redirects.
Don’t forget to check the performance of your page. Determine how long does it take the pages to load. The faster its loading time is, the better. It would also be even better if your website is responsive to whatever screen size of the device the user is using to access it. Apart from that, it is also essential to ensure that your site and your pages are online and accessible at all times. Hence, you need to choose a reputable web hosting provider.
It is crucial as well to make your pages visually appealing. Instead of using just plain text, include other multimedia forms in it. Just make sure that you optimize its size and add tags in it. Also, in case you have discovered that there are missing images, fix them as soon as possible.
Always deliver fresh content and so, check whether you already had the same content on your site to avoid having duplicate content. Make sure that your content does not contain broken links and double-check your grammar too.
Externalize the code so that you can streamline the designing process of your pages. This process is important as it makes it easier for you to make changes on your entire website while reducing the size of your pages. Both B2C and B2B marketers out there start to understand the importance of implementing basic SEO practices. However, keep in mind that your commitment to the process itself is pivotal, not just on the results you want to obtain.