SEO or search optimization engine helps has been very popular in the past years in driving traffic in an organic and natural way. Though it has been widely used, there are still some business owners that are not familiar and don’t know how to start. Worry no more, here are the basics about SEO and what can it do for your business.
Just like customer service, business owners should also know the needs of the customer. What are the customers’ searching for? What are they always curious about? You can use free apps such as Google Key word Planner, Moz and Spyfu. SEmrush is best to look for the key words that your competitors are using.
What is it for you? You can be able to think of your game plan and use more effective words in your social media and blog post to drive traffic.
Social Media has been widely used nowadays, may it be young or old, they have social media account. They learn updates in social media, check news in social media, shop using social media and a lot more. You should take advantage and post your business profile. One of the best techniques is using Google+. Create your profile at Google Business. Make sure to include rich keyword description for your business location. This will help your business appear in search result for local keywords
Make your page irresistible. Create awesome titles; make your Meta descriptions relevant, add contents and URLs. You can link other pages that can help target new keywords and also sends signals to search engines.
Write an engaging and compelling content that your audience will be interested to read. Use Creative pictures relevant video clips, tips, trivia, fun facts, news and a lot more. You may use long tail keywords that work well, too. Remember, every new blog post can be found in search engines, so remember to make your post fresh, new and original.
Do not focus in one marketing strategy. Try as many strategies as you can in making people know of your products and service. You can do blogging, social media, guest blogging, Facebook, Instagram, Yelp, forums, twitter and a lot more can bring traffic to your website at the same time potential customers. Try using free marketing strategies first then move on to a budget-friendly marketing options. It can compliment SEO through branding and traffic.
Make sure that you are always present and prompt in answering questions and reviews in your blog. Encourage them to communicate to you, make them feel that their opinions are welcome and you are ready to listen to them. Let them know that they are free to express their opinions and that their ideas are welcome in your blog.
Let’s go back to our first tip, remember that we always need to cater customers need. By saying so, it means that we should be flexible in creating our page ready not only for computer user, but also for mobile users. More than 80% of the population browses the internet using their hand phones. They can do this anywhere and anytime. Make sure that all the buttons on your site would word for both computer and mobile devices. This would make the customer feel the convenience of visiting your site and that would be an additional lead for your business.