Search Engine Optimization “SEO”


SEO means Search Engine Optimization and this is the practice of growing the quality and the quantity of traffic to the website through the organic search engine result.

To understand the real meaning of what SEO is all about, let us break its definition and look at its parts:

Traffic Quality. You may attract all the types of visitors that there is in the world, however, if they are coming to visit your site since Google told them that you are a possible resource for the Apple computers when the truth is, you are a farmer that sells apples, and that isn’t quality traffic. But, the truth is, you just want to attract possible visitors who are truly interested in the products that you are offering.

Traffic Quantity. The moment that you have the exact person clicking through from the search engine results page or (SERPs), then, more traffic will be better.

Organic results. The advertisement makes up the significant portion of the many SERPs. The organic traffic is those traffics that you do not need to pay for.

I. How SEO works

You could think of the search engine as the website you visited to type or to speak the question into the box and Yahoo! , Bing, and Google or whatever type of search engine you are using magically respond to the long listings of links to the webpages that would possibly answer your question. And that is true. But did you ever stop and take into consideration what is behind those magical records of links?

How SEO works

II. The History and Evolution of the SEO Trends in 25 Years

The columnist Thomas Stern invited you to take your trip by the history of the search engine optimization since we know it, and also as a quick look into the future.

During the start, chances are, as an initial sign of SEO come out alongside the origin of the internet, few could have foreseen the huge impact it could have on everyday life such a little time later.

Right after only about a quarter century, the SEO has changed from the plainness of the solo-celled organism to a breathing, living, and adaptive shaping used to create relevant and valuable relationships. Now, SEO is connecting the generation of facts-hungry individuals to the aimed information in a network of accessible, engaging and personalized media content. To wisely predict the forthcoming of SEO, it’s essential to initially understand the fashion that had been emerging over time.

A. (1991 – 2002) – First Signs of Existence

On 1991 of August 6, Tim Berners-Lee launches the first website of the world which is still working up to this day. Over the time to come, there are lots of websites that emerged and offering the users’ information with their bare-bones optimization and usability.

Eventually, as the websites jam-packed the Internet, the primary search engines filled the need for accessibility and for structure. The search platforms like the Excite revolutionized how the information had been cataloged in 1993, then, made finding information simpler by sorting out the results based on the keywords found in the content and the backend optimization.

Shortly afterward, major competitors such as Yahoo, 1994 and then Google, 1997 come into the scene to simplify and to improve how the data is being indexed and delivered.

With this primitive period of SEO, everything goes. The marketers would leverage the keyword stuffing, too much tagging, and (usually spammy) backlinks to create high ranks in search. Frequently, major algorithm updates might take several months just to complete it, allowing the black-hat SEO strategies to remain efficient for long widening of time.

The future search giants such as Google start to see the chances of linking the users to a more valuable content, then, worked to implement their rules and policies of the Internet that we have in our place today.

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(2003 – 2005) – The Early Days

In the awakening of the unethical optimization plans, Google takes control on developing the more level playing ground for content producers and the brands to earn the ranks. This period carried in many updates which penalized bad link practices and the keyword stuffing to develop indexing.

In the continued effort of improving the relevancy and the value of results, the search engines offer the first glimpse at modifying search based on the history of the user. Additionally, the coming of the local SEO assisted in connecting the users with valuable data near them maps, locations, mobile results and store hours.

At this time, marketing concentrates heavily on the making of inbound links to grow search exposure. The motto of Google as “don’t be evil” has been evident through their attempts to control the search results and to make sure that the brands are earning results with moral practices. In general, this period created the foundation for the more personalized and a user-focused web.

(2006 – 2009) – The Middle Age

The recent trends in search and the user behavior affect the need for that more reactive search encounter. This time ushered in features such Google’s Universal Search in giving more connecting content, media in the search results like videos, news, and images. Real-time posts from Twitter, Google News, and the newly-indexed content combined with the wanting for optimization with user-focused and a timely content.

In year 2008, Google Suggest has been launched to develop usability and to give the users more applicable content by displaying recommended search options from the historical data. This paired, shift with the new user insights coming from the keyword research tools, the Google Analytics, and the Google Trends made optimally even much more concentrated and targeted.

The user-focused tactics to SEO aid in laying the foundation for that more personalized and captivating web. Marketers started optimizing the latest content, media in search to develop the exposure. They concentrated on the user intent and also expanded usability as their need for direct gratification became even more apparent.

(2010 – 2012) – The Enlightenment

The huge change in the SEO took place, forcing products to earn rankings by quality, user-focused content or face punishments in search.

The major updates from the Google enforced stricter policy on keywords, over-optimization and content quality. This significantly influenced how the outcomes were indexed. Those brands that did not obey with the new regulations, such as Overstock and J.C. Penney, have their names pull through the streets in setting the example.

Together with the latest regulations came that latest search features that aimed the growing increase of curiosity, social connections and accessibility among the users. New features such as the Google’s Knowledge Graph turned over to contain panels on the search engine result pages or SERPs which give immediate replies without the requirement for the users to push through the content.

The improved localized SEO outcomes were directly listed in SERPs to arrange all the local data and to offer new marketing opportunities. The Google Instant extended on Google Suggest so it can give faster outcomes and improve the user experience trough displaying results as the query is being keyed.

Additionally, the generation of increasing social media influence carried social outcomes to search as the driving force. Through this period, the Google+ had been born along with a +1 button, mutually of which played the important factor in increasing content visibility.

To effectively optimize a particular website, the marketers developed shareable and valuable content directed toward users. The content that had been shared throughout the websites and the social media made valuable backlinks and commitment that made authority. The trends guides to the coming of the information age — this is the more appealing, personalized, and the fast-paced web we know now.

The Modern Ages (2013 – Present)

Now, it has discovered that there is an evident struggle between privacy and personalization. As the social powerhouses and the major search construct the digital atmosphere optimized around the user intent, there are plead that had been heard for the less invasive marketing strategies and security of the user.

The brands like Google influence user data to progress their personal digital presence through personalizing results from the device, history, and location. This similar data is usually hidden from the marketers and then makes the catch-22 that obliged the more creative method to generate engagement by content optimization.

This time of SEO carried on one more shift towards relevant accessibility and content with mobile and the local search. Now, websites missing mobile optimization or the responsive design have already lost explore visibility in Google.

Optimized for devices, segment content and the user intent tenders the best chance to increase the search authority by creating relationships, leveraging elongated-tail keywords, and also creating links. Now, the Internet demanded for quality content and personalization to become competitive.

modern seo

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The Future

Lots of things are known for certain with regards to the prospect or future of SEO, however, without any doubt, we may anticipate to witness more niches and pay attention to the experience built around the user intent and the unique, high quality content.

The Internet has been transforming to give an even more instant and personalized gratification. The users want search results that can give an immediate contextual comprehension with minimal effort. The Smart tech and the wearable gadgets are showing the trend in becoming constantly connected and prognostic content solutions.

The SEO will go on evolving and filling this need, probably by leveraging data coming from external platforms in personalizing search and give additional value. Prepare the brand for the shift by optimizing the latest types of content (like in-app content) about how the users search. Engagement and drive exposure to direct and concise content, optimized for the user intent.

Most probably, SEO will be totally integrated into every asset Google may access and must be the first thought in any online content. The marketers will have to cultivate a strong and consistent brand presence from across every digital channel and to sustain social influence.

Experimentation with the visual content media since trends showed the preference among the users that the search engines will follow soon. Make sure your content can be accessed from wherever and be well optimized for mobile, local and even the voice-enabled search. Seize educated risks; your curiosity and creativity will soon be rewarded.

Probably, the best means to plan for an SEO evolution is to not decrease corners. Trends from over the previous twenty five years showed the significance of building relationships and indicating ethical optimization techniques with the content creators and the users. As SEO is developing, we can also expect to see an even more regulation and also penalties for any doubtful practices.

III. Reference Source

What is SEO? Search Engine Optimization 2020. (n.d.). Retrieved from

Stern, T., Stern, T., Stern, T., Stern, T., ZOG Digital, & ZOG Digital. (2015, June 25). The Evolution Of SEO Trends Over 25 Years. Retrieved from

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