Search engine optimization campaigns are also a pull and push strategy. This strategy is well known to be a promotional strategy used to persuade a target market to buy a product. In an SEO campaign, the goal of doing it also falls to the same concept of reaching target audience.
Pull SEO strategy
In applying SEO, the on-site campaign that often comes first is also the pull strategy. The target audience is the search engine robots that need to crawl or visit the pages of the site. Pulling this specific audience in the site is what On-site SEO is trying to deliver.
Information about On-site SEO tactics is very visible on the net and many SEO gurus are explaining these tactics in words that can make optimization looks promising. With all of these tactics handed out like a free pizza, the other factor site owners should remember is to make the campaign directed at getting these snob robots to take a tour on the site.
Focusing on search engine crawlers does not mean we do not consider the human connection value. The pull strategy is designed for the improvement of crawlers and site connection. The organic search capability of the site is strengthened in hope that the pages of the site get indexed, the keywords used in the site get noticed and the rank of the site to increase.
Push SEO strategy
The conventional Push marketing strategy is getting a product or service to be known to customers using any means and making them to purchase it. With regards to SEO, Push strategies pertain to the effort of the website owner to present the site to the digital public in whatever proper means necessary and make them aware of its existence which will create an interest to visit the site.
The Push strategy is relevant to the Off-site SEO which the core purpose is to reach the right people, in the right way and creating a right connection which will lead to the right output the site owners wants. Push SEO strategy is more focus on real people that can visit the site in anticipation that the more human interaction the site have, the more chances of having high SERP ranking in the long run with high visibility of returns.
Push SEO strategy carry out these approaches:
Knowing the right people
Knowing the place to find this people
How to reach these people?
How to convince these people?
What will make them stay?
Pull and Push SEO combination
The combination of the two approaches gives better focus on reaching the right people. There’s no easy way of getting things done in marketing a site on the internet, but there are ways that can direct us in making effective campaigns.
ALLWorld customized approach in digitally marketing sites. The objective is to fully understand the site’s purpose and create and deliver a campaign that will reach the right people the business companies or individual need.
When my daughter turns seven, I have decided to throw a children’s party at home. Three days before the party I prepared my house for the event. I want to make the house presentable to the guest as much as I can. One day before the party, I decorated the house with party materials thinking that the decoration itself will invite my neighbors and friend to come. I take time to visit my friends and neighbor’s house and invite them to my daughter’s 7th day party. I even went to my daughter’s school and invite her classmates and their parents.
The big day comes and I was busy preparing the food, drinks, party gifts and the cake. I remember buying one huge orange balloon and decorated it as a center design in the house. I want to make sure the day will be memorable to my daughter and to the guest as well as to make the party an event to talk about in my community. When the party is over I have seen my daughter very happy as she went to sleep and the guest leaves with a smile and full stomach. It was a success and I am sure of it.
Okay, after this walk down the memory lane, I hope I have not bored anyone.
SEO is like a birthday party. The birthday event is your business, product or blog. The house is your website and the guests are the site users or clients. In this way, I believe many of you have the idea of what I am about to say. Even so, let me just continue explaining this opinion.
I decided to throw a birthday party
At first I have fully decided to have a birthday party. Anyone who wants to venture in SEO should have a fix decision to do it. Like the birthday party, there will be a lot of work to do, ideas to consider and the expenses to incur. Taking into account all of these points, a person should start an SEO campaign with a resolute mind and emotion.
I prepare the house 3 days before the party
The first thing to do in an SEO campaign is to prepare your website to be crawled by the search engines and be appealing to the users. I am referring to On-site SEO. Three days’ preparation of the house for the party may mean weeks and months of On-site optimization. I want the house to be cleaned, impressive and guest ready and so should be your website. It should be presentable to both search engines and people.
The day before the party
Like a birthday celebration, the day before the event will be the peak of the preparation. In launching a site, before finally taking it live, the final touches should be rendered smoothly. The website owner, or its admin should see to it that the site is truly search engine ready and user friendly. The on-site optimization applied to the site should be effective to call search engine crawlers and appealing to the mind of the human users. The site, on its own capability, is optimized to go and grow.
Remember that in my story I mentioned that I have visited people in the neighborhood and in my daughter’s school to invite them to attend the party. In relation to launching a product or service online, this action is corresponds to off-site optimization. A product owner should give time and effort to reach people and informed or invite them to visit the site once a product is launched. My neighborhood and the school represent Off-site SEO avenues to reach people and informing or inviting them is the linkbuilding way to connect with them.
The big day
The day of my daughter’s party is the busiest day of all. This should be the same in starting up online. The day that the site or product is launch should be treated with all effort and time. Here is where on-site and off-site optimization should be delivered effectively to make search engine crawl the site quickly and without finding any fault as well as to make visitors have that pleasant experience in navigating in the site.
After the party
My daughter’s party is a success. Success will also come to website owners who know what it takes to grow their presence online. In the end, like my daughter’s happiness and guest satisfaction, a website owner can gain their goal and customer can obtain their worth.
Like a birthday party, ALLWorld can assist in your business start-up and make your daughter proud.
If you are planning on launching a small or startup business, you probably don’t have the funds to draw possibilities to your website with costly digital ads. The major problem when starting a business is your target consumers, since nobody knows about your business or plans about it. So, how to get out into the world of online shops or business, without the need to spend thousands on PR or advertisement, or the need to buy Twitter and Facebook accounts and followers? There were about a million tips throughout the world of internet on how to elevate the rungs of Yahoo, Google’s, and with the other search engines. When starting a business, your presence online is a must, and there are so numerous search engines that you can list your company and it may be puzzling to know where to begin.
Some strategies to apply to promote business online.
Content Marketing is the latest SEO
When making your message you need to have conciseness, connection and clarity. All the good stories must be simple in their focal point. Think of short sentences and reflect with your audience, and you have to consider your unique connection with them before making your content.
Use the social media by doing more of what it can give than just that, selling of your services and products. Nowadays days, companies are connecting with their clients through Facebook, LinkedIn, Twitter, and some other social media channels, but it doesn’t mean that they are doing it correctly.
Shareable and fresh content
The most effective way to increase your organic traffic is by being consistent with the content. Also bear in mind not to stop working on the creating matter, just for search engines, with experiences in making valuable and original content, the traffic will raise noticeably.
Social media marketing is not the actual science, so you have to monitor what you are doing and learn from your failures with your success. Use the free services from Google Analytics to determine the impact on the website traffic.
The recent media relations world you are basically selling is the content. If your content is not of good quality or it is not related information, people will make it less likely to read and share the content. Also by attempting to connect with many people of your related content, your website will surely build connections and probably a closer relationship with other companies.
Digital marketing is the development wherein the marketing of services and products are from digital technologies and that is commonly available now over the internet. The procedures are now applied in display advertising, mobile phones, and with some other digital medium. This marketing way has been changed by digital marketing way back between 1990s up to year 2000s.
Digital marketing is really famous because of the decrease in the cost of the products and the use of purchasing anywhere, including office, home, and in travelling through a train or bus without the need to go to the market. It is a simple procedure in buying clothes, electronic products and anything through the home buying trend.
There are numerous techniques in the digital marketing and these includes search engine optimization or SEO, the search engine marketing, or SEM, influencer marketing, content marketing, content automation, data-driven marketing campaign, marketing, and with several e-commerce marketing techniques like social media optimization, social media marketing, optical disks, display advertising, e-mail direct marketing, e-books, and the games which are the most recent techniques for marketing in the internet. There are some methods that do not depend on the internet and these are provided through the digital media SMS. The business also used messages to customers by applying the private numbers for marketing.
Some techniques that had been discussed were applied for the digital marketing
Search Engine Optimization (SEO)
In this procedure, the visibility of a site in the tracking engine is placed on the top, and this means that their chance of increasing their rank is higher, because the more visitors a website has, the better for the website. The visitors in the internet are converted to customers.
SEO have separate kinds of searching engines like the image search, academic search, video search, local search, and the lastly the search engine of industry-specific vertical.
The arrangement for the utmost visibility of the site includes the way search engine is working, and what a majority of the terms or keywords the visitors search in the engine. The editing content, the HTML, and the associated coding are applied in maximizing a site and the increase of rank because of the important keywords. Some related techniques of advertising the website are through the increase of back link numbers or the inbound links. In the near future, Google is going through the development of search engines of products through the mobile usage and because of this, many companies are taking different methods and techniques with their marketing strategies.
Search Engine Marketing (SEM)
Search Engine marketing is a process in the internet marketing that is being used through the publicity of websites with the increase in visitors and the visibility of the so-called SERPs or Search Engine Results Pages. This may contain SEO which edits and changes the content to achieve the top rank search engine results pages.
Influencer Marketing (IM)
Influence marketing is a marketing process that concentrates on specific individuals and discerns the person who has the power to influence and manipulate probable customers and make other marketing activities and strategies around the influences.
Two Methods of Influencer Marketing
Earned influencer marketing
Earned marketing came from the earlier relationships together with the influences or the third party content that is being encouraged by an influence to support their personal social growth individually.
Paid influencer marketing
This marketing promotion is in the form of reference or finance messaging that may emerge anywhere in the content. Budgets normally depend on the client’s influence.
Many advertisers are applying the influence marketing to create reliability in the internet market and to create social networks for their online sales of products. The duty of the influencer marketer is to expand the services profit and the marketing products depending on the reliability received in due time.
The three resources developed by the Influencer Marketing value
Social reach – Influencers can influence and have a positive effect to millions of clients through blogs and social media.
Original content – Influencers makes actual and unique marketing content to promote the brand.
Consumer trust – Influencers should maintain a well built relationship with their clients that have an exact level of dependence in the beliefs of the influencer.
Social media marketing (SMM)
It is the application of websites and social media for marketing or promoting a service and products of the company. Companies now are associated with social media and plays as their endorser of products to their target probable customers. Social networking websites allow the companies to create their personal network with each other and create societies and relations online. When companies are applying these websites, clients may interact directly with them through online. This interaction may be applied to be connected with millions of consumers for promoting the products online.
Social media optimization (SMO)
SMO is a procedure used to advertise products, brand, event and services. There are distinctive kinds of social media tools that is used for advertising like the bookmarking sites and social news, while the social networking sites include Facebook, Tumblr, Reddit, LinkedIn, Twitter, YouTube, Google+, interest, Instagram and the blogging sites. SMO is applied as an SEO to promote the websites and to motivate users to share and visit the links to a site through the networking sites and social media. When a certain web page is liked or shared by a user through the social media then it will be counted as a quality vote on the website. Hence, search engines may apply votes as a category of websites in the search engine result sheets.
SMO is concentrated on the heavy web traffic, which aims to reach particular geographic regions for their potential consumers. It will help new users become regular customers who are interested in the website of the company.
ALLWorld is a new agency providing customized SEO and Digital Marketing Solutions for individual and business sites. As we are beginning our venture into the digital world, we are obliged to prove ourselves in this industry. We have thought that there is no better way to prove our service effectiveness than applying it to the client sites.
We are inviting site owners to try our services through our “First Project Promo”. The promo offers our full effective SEO and digital marketing expertise at a cost that will fit the site owner’s budget and lesser if possible. This is just our way to say that we are confident and responsible enough to boost your site and the end outcome will be the same with those provided by expensive agencies.
The first project promo starts with our conversation with you. We would like to know more about your digital marketing goal, your budget and your expectation of our service. Knowing all these will give us a clear vision of what campaign to propose and the budget to present to you. If both parties agree to progress in working together, your site will then follow our process in applying SEO and digital marketing campaign for your site.
We have laid our intention to be trusted and considered by site owners with the objective to be search engine visible. We welcome any feedback and inquiries from anyone. Our contact number and contact page are clearly posted on the site and it will be waiting for your click.