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Digital marketing is a challenging task. It is because of the high expectation that exists in this field. In order to convert your traffic into leads the right marketing approaches are needed but most business owners are unable to deploy the practices in the right direction. This is the reason that despite putting so many efforts the results are not as expected. Most of them have their website but it is not getting enough visibility, seo strategies are not working and this is a question of worry for them. So you can say that there are many problems which come before them and tackling it is the only way to come out of it.
Any website go through numerous challenges for their online marketing as these are given below.
Right branding can help you to generate a number of leads but many do not understand the real meaning of branding. Just creating popularity for your business is not enough unless people come to your website or explore your fan pages, Facebook page, tweets etc. It is necessary that you impart the same message to the people so that it becomes easy for them to remember your business and show interest in it.
Planning is necessary to be successful without which you cannot achieve the target. It will just like a ship without the sail. That is why it is important to lay proper emphasis on the planning aspect as how you will create branding, whether you will be creating website or take the help of social networks or integrate seo. Things need to be planned and no or improper planning will not give desired outcomes.
Poor performance of your website
Your website is a reflection of your business and so it should be designed in such a way that it showcases your services in a better way. Only then your website will be able to attract the visitors which later has to be converted into leads. A poor performing website can have a negative impact on your business thus spoiling everything you had done before. So your website is key and you need to focus on its design and overall look.
Lack of quality content
No matter what approaches you use to market your services but lack of quality content can hamper your popularity. Content should by unmatched, rich, unique and definitely appealing enough to grab the attention of the visitors. Also it should be updated from time to time so that the visitors find new things whenever they come to your website, blog or any other portal. Hence content should be excellent as it can play a big role in the success of your business.
Getting new leads
This is something you need to work on. Efforts need to be made to keep getting new clients if you wish to expand your business. You cannot confine yourself with the old clients or rest on them to recommend your name. You will have to come up with ways that can help you to get new clients who are interested in your services and wish to avail them. This is a chain and it should not break in any way.
If you are able to overcome the above challenges there is no doubt that you will be able to create a long lasting impression on your clients thereby getting their trust and confidence. Once the clients like your services, they will definitely come back and even help you to get new clients. So proper strategy and its execution is must to get the desired results.
Every year there are new trends in digital marketing that are based on changing demographics, new technology, and the innovative use of older programs or methods. While your business does not have to follow every new trend, it does pay to stay aware of them. This is because you might find them useful for your practice or your competition might be using the new trends and benefitting from them.
Some of the trends have been in place for years while others have only recently emerged. Here are the top digital marketing trends of 2018 that may help you reach new customers.
The rise of smartphones has been noted for several years. What makes it different is the expansion into Asia markets which opens new frontiers for businesses in the US and Europe. Also, the usage of smartphones has increased to well over 50% of all searches on the web. For firms that want to expand their customer base, responsive website design is a must as computer and laptop searches have dropped considerably over the past few years.
Optimizing the Mobile Marketing Experience
While many businesses use responsive website designs, the current trend is to optimize the mobile experience by adaptive designs that differ depending on the device used. This is due in part to Google reducing the rankings of sites that employ pop-ups on smartphones. The change means that businesses will still have to figure out how to use the right mobile strategies to reach new customers. However, greater amounts of data are being mined which will provide more information to optimize the experience for mobile users and improve marketing prospects for businesses.
Greater Use of Artificial Intelligence
The rise of A.I. with products such as Siri, Watson, and Cortana has already penetrated the internet. The Bot Messenger for Facebook is yet another addition to artificial intelligence that is spreading quickly. The I/O 2016 from Google is an assistance service built around A.I. that signals the growing trend of replacing human interaction with computers armed with artificial intelligence that is labor-saving and efficient for most instances of query communication.
Rise of Messaging Apps
There is a growing trend among consumers to communicate with each other outside of normal social media channels. This is leading to the rise of messaging apps which more people are using to converse as opposed to places like Twitter, Facebook, and other social media sites. Currently, the trend is using free messaging apps, and this provides opportunities for businesses to use messaging services.
Automation & Programmatic Marketing Clouds on the Rise
The use of artificial intelligence and predictive analytics are being used by cloud vendors that market their service to the internet community. The rise of Martech which uses these attributes will only grow stronger in 2018. Marketing cloud solutions will incorporate new data from customers from different sources to paint a complete picture of future marketing trends. The result will be a more automated approach to marketing that uses collected data and predictive analytics to provide a guide to the top digital marketing trends of the future.
So, you have already completed your on-page SEO checklist and needs to move to off-page SEO. However, you may find it quite confusing as to where to start. Worry no more! Check out our list of off-site SEO in Australia and spike up the ranking of your web page to get the exposure it really deserves!
What is off-page SEO, anyway?
Off-page search engine optimization is not only about link building; it is also about getting authorities and linktrust. It is the act of optimizing the online and offline trails of a particular brand with the use of links, contents and relationships to build the best possible experience for potential and search engine crawl bots.
Usually, it results in a continuing increase in conversions, site traffic, positive brand mentions and search rankings. Off-page SEO is totally different from on-page search engine optimization, so you need to be aware of penalties and link sources.
Off-Page Search Engine Optimization Strategies
We assume you’re now very much eager to build an online reputation and trust, so below are the off-page SEO checklists that will help you generates better results.
- Set up alerts for your brand.
- Create profiles on different social media platforms.
- Check your content and know which is ranking. Look for competing websites and get their links.
- Do a link intersect among your competitors for priority links.
- Broken link building.
- Create an account on Pinterest and join important group boards.
- Get links by using the competitor research data.
- Guest posting on websites you think are very influential in helping you get wider audience.
- Build presence through Stumbleupon and Reddit.
- Conduct expert roundups, but not too much.
- Blog commenting on different websites to build and strengthen relationships.
- Search for quote directories.
- Get on websites that give awards.
- Look for events you can support or sponsor.
- Look for a local chamber of commerce site.
- Contribute to newsletters.
- Get on organization sites.
- Do guest podcasting.
- Find community websites (e.g. Kingged).
- Create a presence on LinkedIN Pulse.
- Submit to curating platforms, such as Alltop and Flipboard.
- Connect with newer bloggers.
- Build up relationships with leading publisher sites.
- Look for resource pages.
- Slideshare submission.
- Get on newspaper and magazine websites.
- Look for websites through images and request to link back.
- Subscribe to HARO.
- Hashtag request.
- Perform a link bait.
- Make badges that your community can use on their own websites.
- Find links connecting your social media accounts or even from competitors.
- Submit a testimonial when using a specific service.
- Find support with online charities.
- Find crowd funding projects you can support that provide links.
- Look for online forums to create a profile on and answer important questions for links.
- Find question and answer websites to create links on and authority.
- Search for your favorite author and research how he/she achieved his/her online reputation through Google queries.
- Find manufacturer websites.
- Comment Scouting.
- Find popular contents.
- Build category particular websites, link to those and 301 to category pages.
Improve your ranking and get ready to make your web page known locally and even globally with these must-have off-page search engine optimization strategies!
Over the years, on-page SEO is no longer an option but it has now become a necessity for Aussie businesses. Through it, they can outrank their competitors and have a higher rank on search engines.
To help you boost your rankings, enhance your search traffic as well make off-page a lot easier for you, here’s a checklist of essential things you need to keep an eye for:
Improving your site’s navigation can have a huge impact on your SEO. So, always remember to add menus and use breadcrumbs on your site. Adding menus will make it easier for your site’s visitors to find the content that they are looking for much easier while the breadcrumbs will allow them to know where they currently are.
By adding schema to your HTML, you can improve the way your page/s are presented in the search engine results page as it helps search engines provide the users more relevant results. Also, ensure to test the current schema of your site.
Having XML Sitemaps allows Google to find the pages on your site and crawl into it more intelligently as it lists the site’s URLs. As we all know, not only websites are being ranked but the pages are too.
Never ever forget to add a title on your pages and if possible, see to it that you use the keyword in it. Using long tail keywords is even better. On the other hand, for the meta titles, don’t use ones that exceeds 60 characters.
URLs are known for improving user experience. So, use only absolute URLs and if you can, use primary keywords in it as well. It would also be best if you opt for simple URLs and if in case, you have altered your URL, use 301 redirects.
Don’t forget to check the performance of your page. Determine how long does it take the pages to load. The faster its loading time is, the better. It would also be even better if your website is responsive to whatever screen size of the device the user is using to access it. Apart from that, it is also essential to ensure that your site and your pages are online and accessible at all times. Hence, you need to choose a reputable web hosting provider.
It is crucial as well to make your pages visually appealing. Instead of using just plain text, include other multimedia forms in it. Just make sure that you optimize its size and add tags in it. Also, in case you have discovered that there are missing images, fix them as soon as possible.
Always deliver fresh content and so, check whether you already had the same content on your site to avoid having duplicate content. Make sure that your content does not contain broken links and double-check your grammar too.
Externalize the code so that you can streamline the designing process of your pages. This process is important as it makes it easier for you to make changes on your entire website while reducing the size of your pages.
Both B2C and B2B marketers out there start to understand the importance of implementing basic SEO practices. However, keep in mind that your commitment to the process itself is pivotal, not just on the results you want to obtain.
SEO strategy – it takes effect once all tasks or actions involved aim to enhance significantly the quality of a site or the online presence of a brand. These usually come in different forms since the focus of approach would always depend on what the business or site really needs to address to fully dominate search engines.
To build an effective strategy, you need to at follow these steps to maximize your marketing investment:
Admit it or not, even making it on the top 15 for an online business is unsafe. By hook or by crook, you need to be on top 5. Thus, how do you create an SEO strategy to improve your online visibility and enhance your brand awareness? It’s where market research comes into play.
Integrating market research with SEO lets you take a closer look at what information what your customers/client are searching and how they hunt for it. This will let you craft a well-established website and achieved good search results so once they search, they will find your business and not your rivals.
The research needed for an effective SEO strategy mainly includes researching what phrases and words most link your services (or products) to the searches, which your potential audience will be doing with different search engines.
To formulate a clear, cohesive, and realistic strategy, you need to conduct a competitive research. This involves identifying what categories your competitors aren’t concentrating on. Do you think you can better than them? Determine what publications or sites are linking to your competitors. What about the publishers or sites they have not established a relationship with yet? Have you considered looking at them?
The data you’ll gather from this research will serve as the backbone of your SEO strategy.
Niche and keyword research
For a marketer, niche research can either make or break your chosen path in the marketing industry. While it is significant that you opt-for something you’re interested with, opt for a niche which will meet specific criteria to generate a profit.
Always consider your audience and the profitability of the niche. After determining your niche, you need to perform keyword research through figuring their search queries. What do they look for when browsing from the laptop, mobile phone or desktop? Most experts recommend Google Adwords Keyword Tool, a well-designed which lets you enter some keywords and know the number of searches that specific keyword got monthly.
This refers to the comparison of your site status against your competitors. Did you include business information on your website? Is there any analytics on your site traffic? These are some things crucial for data gathering.
Above all, webmaster tools could greatly help you analyze the different technical aspects of a site. Most experts used these when assessing data like page errors, crawl stats as well as rich snippets. Not only that, it will help you cut analysis time and prioritize any SEO improvement efforts.
Following thoroughly these steps, your business can go beyond incremental growth. Be a defensible brand online where no one can replicate you!
SEO fundamentals to grow your start up business
SEO or search optimization engine helps has been very popular in the past years in driving traffic in an organic and natural way. Though it has been widely used, there are still some business owners that are not familiar and don’t know how to start. Worry no more, here are the basics about SEO and what can it do for your business.
Jump start your Keyword search
Just like customer service, business owners should also know the needs of the customer. What are the customers’ searching for? What are they always curious about? You can use free apps such as Google Key word Planner, Moz and Spyfu. SEmrush is best to look for the key words that your competitors are using.
What is it for you? You can be able to think of your game plan and use more effective words in your social media and blog post to drive traffic.
Utilize Google+ for Local SEO
Social Media has been widely used nowadays, may it be young or old, they have social media account. They learn updates in social media, check news in social media, shop using social media and a lot more. You should take advantage and post your business profile. One of the best techniques is using Google+. Create your profile at Google Business. Make sure to include rich keyword description for your business location. This will help your business appear in search result for local keywords
Catch customer’s eye with ONSITE SEO
Make your page irresistible. Create awesome titles; make your Meta descriptions relevant, add contents and URLs. You can link other pages that can help target new keywords and also sends signals to search engines.
Highlight your services and products through your BLOG
Write an engaging and compelling content that your audience will be interested to read. Use Creative pictures relevant video clips, tips, trivia, fun facts, news and a lot more. You may use long tail keywords that work well, too. Remember, every new blog post can be found in search engines, so remember to make your post fresh, new and original.
Use variety of Marketing styles
Do not focus in one marketing strategy. Try as many strategies as you can in making people know of your products and service. You can do blogging, social media, guest blogging, Facebook, Instagram, Yelp, forums, twitter and a lot more can bring traffic to your website at the same time potential customers. Try using free marketing strategies first then move on to a budget-friendly marketing options. It can compliment SEO through branding and traffic.
Encourage and Engage
Make sure that you are always present and prompt in answering questions and reviews in your blog. Encourage them to communicate to you, make them feel that their opinions are welcome and you are ready to listen to them. Let them know that they are free to express their opinions and that their ideas are welcome in your blog.
Always on the GO with your mobile phone
Let’s go back to our first tip, remember that we always need to cater customers need. By saying so, it means that we should be flexible in creating our page ready not only for computer user, but also for mobile users. More than 80% of the population browses the internet using their hand phones. They can do this anywhere and anytime. Make sure that all the buttons on your site would word for both computer and mobile devices. This would make the customer feel the convenience of visiting your site and that would be an additional lead for your business.
In the history of home building, it is so hard to maintain with every feature of the business, particularly when the SEO alone cannot be a full-time work. So, is the entire SEO hope gone for you? That’s true!, just as you take SEO all formed out– the link making, the alt tags–Google that goes and changes it and the keywords.
In a recent examination, there were truths being uncovered behind Google rankings. It illustrates that one of the vital factors in SEO mainly includes direct traffic, and it may also manipulate by the website’s bounce rank, content length, time on page, and pages per session.
It pertains to all the people that come directly to the website. It only specifically means that they were not forwarded by some other website. Now, with the recent Google algorithm, it will be the most significant factor when ranking. Mainly, Google is compensating you for containing the most number of people that search you out straight. It showed to them that your firm is valued, known by many and you are not only getting your traffics because of several amazing website referrals.
Another big factor for the SEO is the website’s bounce rank. The bounce rank is the fraction of individuals coming to the landing page and then leaving without making any action. It means that they do not navigate or click some other site on the webpage. According to the analysis, they discovered a connection between the lower bounce rank and the advanced Google rank. In reality, they discovered that the regular bounce rank for the top ranking in Google is 49%. Thus, half of people visiting the website must take few actions from a landing page if you really want the SEO to boom.
Base on news, in a month the advertiser may raise the organic traffic of client’s by 20% by merely enhancing the content length starting with 500 words up to 1,500 words. It appears that the content length is extremely important on the website and it is mainly because it assists in giving the viewers with useful information and at the same time keeping them longer on the website. There are also researches that showed a connection between the higher rank on Google and the bigger content length.
Time on Page
A study illustrates that the amount of time the viewers spend on the webpage will help you get the higher rank in Google. According to Google, the “time on page”, is the standard amount of time a person will spend on the page each time they visit. The research already revealed their top ten positions in the Google regular 200 seconds use on the website in every visitor. Therefore, viewers are hanging in for about 3 minutes and 20 seconds and the top 3 positions have a minimum of 215 standard seconds every session.
Pages per Session
The time on the website is really a big factor, and so with the number of pages in each session. This may be described as the standard amount of website pages the viewer visited in every session. Again, the soaring number of page visited relates straightly to the position rank on Google. If you do not have the average of three pages in every session or even higher, the opportunity of ranking on the initial page of Google will be lower.
The strategy centers on execution and consistency. Below are the 3 techniques you should apply in SEO:
People can search to you straight on Google if you are recognized. Developing brand awareness through social, referrals, content, and emails are the key. These aspects lies deeply in paying attention to the customers, keeping the business fresh and fun and relating with customers in many ways. People need to anticipate the next best ideas, they must approach you as their experts, and it must feel like an exchange of talk at all times. It is not that simple because it will take our consistency, patience and our precious time.
A good example is hosting a fun event for local community, for charity or simply inside your office. This will give value to the viewers by showing that you are involved in your community. People want to see businesses that are doing more rather than concentrating on the bottom line. This idea is an old concept that is now brought in the online marketing. If someone takes care of their clients and shows involvement and concern for things they value, then, they will surely remember you.
There is the old saying, “content is king”, but now with the online marketing, it became a new saying with, “quality is king”. The final thing that you want to make in the online marketing is to just throw out several contents just to have content. This is so alarming because, if the content is not of good quality, chances are, people will spends lesser time on the page, visit lesser pages on the site, and be more possibly to rebound the landing page. You are basically the one sabotaging your opportunities of a higher spot on Google. It is not that important if you have to forward lesser emails, or lesser social media post and blogs, the most important is, it must be best content.
You will need to apply this very helpful rule: Engage, share, and useful. In every information you are going to post you need to be certain before posting. Make sure that you want to engage yourself and share in something that is informative. Although this process is the hardest part but, you should not be in a hurry just for the purpose of posting. Consider to stop and verify the excellence before publishing anything.
Bringing down all the content as one, then, you are now left with proper endorsing of the content. Although, it seemed like a small fact, it can truly add up in due time against or for your SEO.
A very good example is sending emails, creating ads, and credible social media posting are the best ways where people may get to the website. If they’re not sure of the landing page advertise due to doubtful call-to-action, the bounce rank will raises the moment the information is found useless. Furthermore, if your target audience is wrong, like there is always selling in your marketing, the tendency is that, people will be upset to land on the website and discover irrelevant content or a sale-centered content.
Social media is not only for posting of some nice pictures and words, but the post needs to be significant. People who will come to a website should spend periods on the page, search-in and around; and not only land and leave the page.
Since the online change is evolving even more, it will present a wider experiment to marketing and online discoverability. Whether you are with an agency on doing the marketing or you are doing it in-house, it’s important to have the accurate citizen in place. You have to be trained with the recent marketing techniques and the marketers need to keep on top of development, particularly with Google. If the people are not discussing about your website’s traffic, analytics, content length, bounce rate, time on page, or pages per session, then, you might want to inquire about the statistics. Remember that your marketing should be as best as the fruits of your conversions, money spent and leads.