SEO strategy – it takes effect once all tasks or actions involved aim to enhance significantly the quality of a site or the online presence of a brand. These usually come in different forms since the focus of approach would always depend on what the business or site really needs to address to fully dominate search engines.
To build an effective strategy, you need to at follow these steps to maximize your marketing investment:
Admit it or not, even making it on the top 15 for an online business is unsafe. By hook or by crook, you need to be on top 5. Thus, how do you create an SEO strategy to improve your online visibility and enhance your brand awareness? It’s where market research comes into play.
Integrating market research with SEO lets you take a closer look at what information what your customers/client are searching and how they hunt for it. This will let you craft a well-established website and achieved good search results so once they search, they will find your business and not your rivals.
The research needed for an effective SEO strategy mainly includes researching what phrases and words most link your services (or products) to the searches, which your potential audience will be doing with different search engines.
To formulate a clear, cohesive, and realistic strategy, you need to conduct a competitive research. This involves identifying what categories your competitors aren’t concentrating on. Do you think you can better than them? Determine what publications or sites are linking to your competitors. What about the publishers or sites they have not established a relationship with yet? Have you considered looking at them?
The data you’ll gather from this research will serve as the backbone of your SEO strategy.
Niche and keyword research
For a marketer, niche research can either make or break your chosen path in the marketing industry. While it is significant that you opt-for something you’re interested with, opt for a niche which will meet specific criteria to generate a profit.
Always consider your audience and the profitability of the niche. After determining your niche, you need to perform keyword research through figuring their search queries. What do they look for when browsing from the laptop, mobile phone or desktop? Most experts recommend Google Adwords Keyword Tool, a well-designed which lets you enter some keywords and know the number of searches that specific keyword got monthly.
This refers to the comparison of your site status against your competitors. Did you include business information on your website? Is there any analytics on your site traffic? These are some things crucial for data gathering.
Above all, webmaster tools could greatly help you analyze the different technical aspects of a site. Most experts used these when assessing data like page errors, crawl stats as well as rich snippets. Not only that, it will help you cut analysis time and prioritize any SEO improvement efforts.
Following thoroughly these steps, your business can go beyond incremental growth. Be a defensible brand online where no one can replicate you!
SEO or search optimization engine helps has been very popular in the past years in driving traffic in an organic and natural way. Though it has been widely used, there are still some business owners that are not familiar and don’t know how to start. Worry no more, here are the basics about SEO and what can it do for your business.
Jump start your Keyword search
Just like customer service, business owners should also know the needs of the customer. What are the customers’ searching for? What are they always curious about? You can use free apps such as Google Key word Planner, Moz and Spyfu.SEmrush is best to look for the key words that your competitors are using.
What is it for you? You can be able to think of your game plan and use more effective words in your social media and blog post to drive traffic.
Utilize Google+ for Local SEO
Social Media has been widely used nowadays, may it be young or old, they have social media account. They learn updates in social media, check news in social media, shop using social media and a lot more. You should take advantage and post your business profile. One of the best techniques is using Google+. Create your profile at Google Business. Make sure to include rich keyword description for your business location. This will help your business appear in search result for local keywords
Catch customer’s eye with ONSITE SEO
Make your page irresistible. Create awesome titles; make your Meta descriptions relevant, add contents and URLs. You can link other pages that can help target new keywords and also sends signals to search engines.
Highlight your services and products through your BLOG
Write an engaging and compelling content that your audience will be interested to read. Use Creative pictures relevant video clips, tips, trivia, fun facts, news and a lot more. You may use long tail keywords that work well, too. Remember, every new blog post can be found in search engines, so remember to make your post fresh, new and original.
Use variety of Marketing styles
Do not focus in one marketing strategy. Try as many strategies as you can in making people know of your products and service. You can do blogging, social media, guest blogging, Facebook, Instagram, Yelp, forums, twitter and a lot more can bring traffic to your website at the same time potential customers. Try using free marketing strategies first then move on to a budget-friendly marketing options. It can compliment SEO through branding and traffic.
Encourage and Engage
Make sure that you are always present and prompt in answering questions and reviews in your blog. Encourage them to communicate to you, make them feel that their opinions are welcome and you are ready to listen to them. Let them know that they are free to express their opinions and that their ideas are welcome in your blog.
Always on the GO with your mobile phone
Let’s go back to our first tip, remember that we always need to cater customers need. By saying so, it means that we should be flexible in creating our page ready not only for computer user, but also for mobile users. More than 80% of the population browses the internet using their hand phones. They can do this anywhere and anytime. Make sure that all the buttons on your site would word for both computer and mobile devices. This would make the customer feel the convenience of visiting your site and that would be an additional lead for your business.
In the history of home building, it is so hard to maintain with every feature of the business, particularly when the SEO alone cannot be a full-time work. So, is the entire SEO hope gone for you? That’s true!, just as you take SEO all formed out– the link making, the alt tags–Google that goes and changes it and the keywords.
In a recent examination, there were truths being uncovered behind Google rankings. It illustrates that one of the vital factors in SEO mainly includes direct traffic, and it may also manipulate by the website’s bounce rank, content length, time on page, and pages per session.
It pertains to all the people that come directly to the website. It only specifically means that they were not forwarded by some other website. Now, with the recent Google algorithm, it will be the most significant factor when ranking. Mainly, Google is compensating you for containing the most number of people that search you out straight. It showed to them that your firm is valued, known by many and you are not only getting your traffics because of several amazing website referrals.
Another big factor for the SEO is the website’s bounce rank. The bounce rank is the fraction of individuals coming to the landing page and then leaving without making any action. It means that they do not navigate or click some other site on the webpage. According to the analysis, they discovered a connection between the lower bounce rank and the advanced Google rank. In reality, they discovered that the regular bounce rank for the top ranking in Google is 49%. Thus, half of people visiting the website must take few actions from a landing page if you really want the SEO to boom.
Base on news, in a month the advertiser may raise the organic traffic of client’s by 20% by merely enhancing the content length starting with 500 words up to 1,500 words. It appears that the content length is extremely important on the website and it is mainly because it assists in giving the viewers with useful information and at the same time keeping them longer on the website. There are also researches that showed a connection between the higher rank on Google and the bigger content length.
Time on Page
A study illustrates that the amount of time the viewers spend on the webpage will help you get the higher rank in Google. According to Google, the “time on page”, is the standard amount of time a person will spend on the page each time they visit. The research already revealed their top ten positions in the Google regular 200 seconds use on the website in every visitor. Therefore, viewers are hanging in for about 3 minutes and 20 seconds and the top 3 positions have a minimum of 215 standard seconds every session.
Pages per Session
The time on the website is really a big factor, and so with the number of pages in each session. This may be described as the standard amount of website pages the viewer visited in every session. Again, the soaring number of page visited relates straightly to the position rank on Google. If you do not have the average of three pages in every session or even higher, the opportunity of ranking on the initial page of Google will be lower.
The strategy centers on execution and consistency. Below are the 3 techniques you should apply in SEO:
People can search to you straight on Google if you are recognized. Developing brand awareness through social, referrals, content, and emails are the key. These aspects lies deeply in paying attention to the customers, keeping the business fresh and fun and relating with customers in many ways. People need to anticipate the next best ideas, they must approach you as their experts, and it must feel like an exchange of talk at all times. It is not that simple because it will take our consistency, patience and our precious time.
A good example is hosting a fun event for local community, for charity or simply inside your office. This will give value to the viewers by showing that you are involved in your community. People want to see businesses that are doing more rather than concentrating on the bottom line. This idea is an old concept that is now brought in the online marketing. If someone takes care of their clients and shows involvement and concern for things they value, then, they will surely remember you.
There is the old saying, “content is king”, but now with the online marketing, it became a new saying with, “quality is king”. The final thing that you want to make in the online marketing is to just throw out several contents just to have content. This is so alarming because, if the content is not of good quality, chances are, people will spends lesser time on the page, visit lesser pages on the site, and be more possibly to rebound the landing page. You are basically the one sabotaging your opportunities of a higher spot on Google. It is not that important if you have to forward lesser emails, or lesser social media post and blogs, the most important is, it must be best content.
You will need to apply this very helpful rule: Engage, share, and useful. In every information you are going to post you need to be certain before posting. Make sure that you want to engage yourself and share in something that is informative. Although this process is the hardest part but, you should not be in a hurry just for the purpose of posting. Consider to stop and verify the excellence before publishing anything.
Bringing down all the content as one, then, you are now left with proper endorsing of the content. Although, it seemed like a small fact, it can truly add up in due time against or for your SEO.
A very good example is sending emails, creating ads, and credible social media posting are the best ways where people may get to the website. If they’re not sure of the landing page advertise due to doubtful call-to-action, the bounce rank will raises the moment the information is found useless. Furthermore, if your target audience is wrong, like there is always selling in your marketing, the tendency is that, people will be upset to land on the website and discover irrelevant content or a sale-centered content.
Social media is not only for posting of some nice pictures and words, but the post needs to be significant. People who will come to a website should spend periods on the page, search-in and around; and not only land and leave the page.
Since the online change is evolving even more, it will present a wider experiment to marketing and online discoverability. Whether you are with an agency on doing the marketing or you are doing it in-house, it’s important to have the accurate citizen in place. You have to be trained with the recent marketing techniques and the marketers need to keep on top of development, particularly with Google. If the people are not discussing about your website’s traffic, analytics, content length, bounce rate, time on page, or pages per session, then, you might want to inquire about the statistics. Remember that your marketing should be as best as the fruits of your conversions, money spent and leads.
Search engine optimization campaigns are also a pull and push strategy. This strategy is well known to be a promotional strategy used to persuade a target market to buy a product. In an SEO campaign, the goal of doing it also falls to the same concept of reaching target audience.
Pull SEO strategy
In applying SEO, the on-site campaign that often comes first is also the pull strategy. The target audience is the search engine robots that need to crawl or visit the pages of the site. Pulling this specific audience in the site is what On-site SEO is trying to deliver.
Information about On-site SEO tactics is very visible on the net and many SEO gurus are explaining these tactics in words that can make optimization looks promising. With all of these tactics handed out like a free pizza, the other factor site owners should remember is to make the campaign directed at getting these snob robots to take a tour on the site.
Focusing on search engine crawlers does not mean we do not consider the human connection value. The pull strategy is designed for the improvement of crawlers and site connection. The organic search capability of the site is strengthened in hope that the pages of the site get indexed, the keywords used in the site get noticed and the rank of the site to increase.
Push SEO strategy
The conventional Push marketing strategy is getting a product or service to be known to customers using any means and making them to purchase it. With regards to SEO, Push strategies pertain to the effort of the website owner to present the site to the digital public in whatever proper means necessary and make them aware of its existence which will create an interest to visit the site.
The Push strategy is relevant to the Off-site SEO which the core purpose is to reach the right people, in the right way and creating a right connection which will lead to the right output the site owners wants. Push SEO strategy is more focus on real people that can visit the site in anticipation that the more human interaction the site have, the more chances of having high SERP ranking in the long run with high visibility of returns.
Push SEO strategy carry out these approaches:
Knowing the right people
Knowing the place to find this people
How to reach these people?
How to convince these people?
What will make them stay?
Pull and Push SEO combination
The combination of the two approaches gives better focus on reaching the right people. There’s no easy way of getting things done in marketing a site on the internet, but there are ways that can direct us in making effective campaigns.
ALLWorld customized approach in digitally marketing sites. The objective is to fully understand the site’s purpose and create and deliver a campaign that will reach the right people the business companies or individual need.
When my daughter turns seven, I have decided to throw a children’s party at home. Three days before the party I prepared my house for the event. I want to make the house presentable to the guest as much as I can. One day before the party, I decorated the house with party materials thinking that the decoration itself will invite my neighbors and friend to come. I take time to visit my friends and neighbor’s house and invite them to my daughter’s 7th day party. I even went to my daughter’s school and invite her classmates and their parents.
The big day comes and I was busy preparing the food, drinks, party gifts and the cake. I remember buying one huge orange balloon and decorated it as a center design in the house. I want to make sure the day will be memorable to my daughter and to the guest as well as to make the party an event to talk about in my community. When the party is over I have seen my daughter very happy as she went to sleep and the guest leaves with a smile and full stomach. It was a success and I am sure of it.
Okay, after this walk down the memory lane, I hope I have not bored anyone.
SEO is like a birthday party. The birthday event is your business, product or blog. The house is your website and the guests are the site users or clients. In this way, I believe many of you have the idea of what I am about to say. Even so, let me just continue explaining this opinion.
I decided to throw a birthday party
At first I have fully decided to have a birthday party. Anyone who wants to venture in SEO should have a fix decision to do it. Like the birthday party, there will be a lot of work to do, ideas to consider and the expenses to incur. Taking into account all of these points, a person should start an SEO campaign with a resolute mind and emotion.
I prepare the house 3 days before the party
The first thing to do in an SEO campaign is to prepare your website to be crawled by the search engines and be appealing to the users. I am referring to On-site SEO. Three days’ preparation of the house for the party may mean weeks and months of On-site optimization. I want the house to be cleaned, impressive and guest ready and so should be your website. It should be presentable to both search engines and people.
The day before the party
Like a birthday celebration, the day before the event will be the peak of the preparation. In launching a site, before finally taking it live, the final touches should be rendered smoothly. The website owner, or its admin should see to it that the site is truly search engine ready and user friendly. The on-site optimization applied to the site should be effective to call search engine crawlers and appealing to the mind of the human users. The site, on its own capability, is optimized to go and grow.
I take time to invite people
Remember that in my story I mentioned that I have visited people in the neighborhood and in my daughter’s school to invite them to attend the party. In relation to launching a product or service online, this action is corresponds to off-site optimization. A product owner should give time and effort to reach people and informed or invite them to visit the site once a product is launched. My neighborhood and the school represent Off-site SEO avenues to reach people and informing or inviting them is the linkbuilding way to connect with them.
The big day
The day of my daughter’s party is the busiest day of all. This should be the same in starting up online. The day that the site or product is launch should be treated with all effort and time. Here is where on-site and off-site optimization should be delivered effectively to make search engine crawl the site quickly and without finding any fault as well as to make visitors have that pleasant experience in navigating in the site.
After the party
My daughter’s party is a success. Success will also come to website owners who know what it takes to grow their presence online. In the end, like my daughter’s happiness and guest satisfaction, a website owner can gain their goal and customer can obtain their worth.
Like a birthday party, ALLWorld can assist in your business start-up and make your daughter proud.