Cannabis Dispensary SEO: How to Get Your Medical Cannabis Dispensary Website to The Top of Google

Let’s be straightforward.

Every cannabis dispensary website wants to show up at the top of Google’s search result. The reason is simple. 61 percent of potential cannabis buyers turn to search engines when looking for a reliable medical shop. Since 75 percent of searchers are only looking at the top three results on the first page, if your medical shop or station is not at the top three, you are losing your business to competitors.

There is no doubt on what the solution is. A fully working cannabis dispensary search engine optimization (SEO).

What is Cannabis Dispensary SEO?

To make it short, sweet, and succinct, cannabis dispensary SEO is the meticulous process of increasing your cannabis dispensary website’s search engine ranking so that your shop or your medical station can reach  great number of buyers looking for cannabis or medical marijuana.

What is Cannabis Dispensary SEO?

Why spend more in Cannabis Dispensary SEO?

Let’s face it, the traditional way of doing things hasn’t been effective for a while. Thanks to the digital advancements in consumer services, buyers look for new medical shops and stations with the use of their mobile devices. Because 75 percent of searches won’t even consider looking below the top three search results, not investing  in SEO would mean you are letting go of clicks to competition.

Most medical shops thinks that having pay per click (PPC) ads on Ads is enough. I know, PPC is an ideal way to get attention from search engine users if you are already pressed for time and don’t have any ideas to come up with a thousand pages of rich content.

That is basically a band-aid solution. Using PPC instead of SEO is not a sustainable answer to getting more business online. It would suffice only for a short amount of time and you would have to think of a more sustainable resolve. If you come to think of it, content marketing gets thrice the leads per dollar spent in comparison to paid search ads.

How to use Cannabis Dispensary SEO to Get Your Marijuana dispensary to the Top of Google’s Search Results

There is an explanation why certain things appear to the top of Google’s search result. Google logically outputs results based on an algorithm that is designed to give  the most relevant answers and links to search queries. While there are a couple of hundred actual ranking criterias that the algorithm considers, in general:

  1. Your cannabis dispensary website will have to be mobile friendly, secure, and fast
  2. You will need a lot of quality pages where the contents are optimized for cannabis dispensary SEO
  3. You need to select the right cannabis dispensary keywords
  4. Your web pages should cannabis dispensary schema, title tags that are optimized, and meta descriptions.
  5. Your images and videos need to be optimized
  6. You need a lot of off-site social signals, directory citations, and top of the line backlinks
  7. You need to fully fill out your Google My Business page

Let me give you further details about each of these.

Your cannabis dispensary website will have to be mobile friendly, secure, and fast

The speed of the website, security and the ability of being mobile friendly are all ranking factors. If your website takes too long to load, the majority of the web visitors will leave your site. Google is aware of this, since they aim to give the best resources, there is no way they will place a slow website in that top spot.

The initial step is to speed up your website. How fast? The threshold according to Google is 2 seconds, but their target is less than half a second. Although the speed of a website is not the most critical ranking factor, it highly considered along with security.

Security is an obvious factor. If you are a medical or cannabis dispensary and you don’t have a secure (HTTPS) website, SEO is not your biggest problem. I recommend you read about website security articles.

Mobile friendly websites have higher weight in search engine factors because 82 percent of smartphone owners use a search engine when looking for a local medical facility. Based on Google’s data, 77 percent of smartphone users have used their device to find local health and medical facility in the past 6 months, and 79 percent of those individuals even said that they are more likely to revisit and share a mobile site when it is easy to use.

You will need a lot of quality pages where the contents are optimized for cannabis dispensary SEO

Apart from being fast, secure, and mobile friendly, your website also needs to have page after page of quality and original content that is optimized for SEO.

What is valued as quality content? A quality content is a content that provides better experience and  ease of use to your target audience. In short, you will require content driven by your consumers’ demands. You will need a content that is optimized  for each of the consumer’s micro-moments, and you will need to plan out the distribution of these contents.

Here’s how Google defines quality content, as outlined by their Search Quality Guidelines:

STANDARD PRINCIPLES

  • Consider that pages are for users, not for search engines.
  • Never be deceitful to your users.
  • Avoid tricks that only aims to better your search engine rankings. You have to think if you’d be comfortable in telling your competitor or a Google employee on what you’ve done to your website. Another simple way is to ask, “Does this help my website users? Would I do this if search engines didn’t exist?”
  • Consider your website’s uniqueness, value, or ability to engage users. Further your website to ensure it stands out from others in your industry.

SPECIFIC GUIDELINES

Avoid the following techniques:

  • Content that are automatically generated
  • Link schemes Participation
  • Having pages with no to little original content
  • Cloaking
  • Redirects that are sneaky
  • Hidden text or links
  • Doorway pages
  • Scraped content
  • Joining in affiliate programs without adding enough value
  • Creating pages with irrelevant keywords
  • Loading pages with phishing or installing viruses, trojans, or other malicious behaviours
  • Abusive use of rich snippets markup
  • Triggering automated queries to Google

Follow good practices such as:

  • Monitoring hacking on your site and removing hacked content whenever  it appears
  • Preventing and removing spam on your site even those that are user-generated

Another reason to keep an eye on high quality content is medical web pages what Google deems as Your Money Your Life (YMYL) pages. Pages like these are what Google considers in the category of one that could possibly impact future happiness, health, or financial stability of web users. The standards are objectively higher since low-quality pages could actually be dangerous and have consequences.

You need to select the right cannabis dispensary keywords

To make your content SEO optimized, you will have to include content around the right dispensary keywords.

Every need for cannabis is different, but considering that most consumers are looking for medical cannabis dispensary, you may build the foundation with the set of SEO keywords below:

  • Medical Cannabis + your city
  • Medical Cannabis + your county
  • Medical Cannabis + your state
  • Medical Marijuana + your city
  • Medical Marijuana + your county
  • Medical Marijuana + your state

And so on…

However, keywords differ based on your supply as dispensary. A useful site to refer to is https://ahrefs.com/ Google. Below are some of the keywords you can use alongside the average volume of searches.

Cannabis SEO ahrefs

Your web pages should cannabis dispensary schema, title tags that are optimized, and meta descriptions.

One of the major ranking signals is the title tag of a web page. Although the meta description is now generating automated meta description based on the content, both sections still needs to be fully filled out.

Plug-ins can be installed to edit your titles and meta descriptions if you have a WordPress cannabis dispensary website. You can try using SEO Ultimate for this.

It is recommended that you include your keywords in both your title tag and meta description, then adding schema for marijuana. Schema is a kind of code for websites that gives additional context and information about your page to Google.

Yes, schema will not automatically shoot you up to the top of Google, but it will make it easier for search engine to interpret your content which in turn will make it included in the search result.

Your images and Videos need to be optimized for Cannabis Dispensary

Marketing through videos has become one of the most known ways to consume content. There is a relevant increase in organic traffic from SERPs that was experienced by web pages that added video contents. In comparison to traditional websites, having a video has 50 times more likeliness of appearing on Google’s first page.

You need a lot of off-site social signals, directory citations, and top of the line backlinks

Off-site SEO indicators such as links back to your websites is one of the ranking factors of Google. Google view all kinds of offsite authorities as badges of approval, which can be links back to your site, your directory listings, and even your different social media profiles.

You need to fully fill out your Google My Business page

Consumers wants services and suppliers that are close to home, so speaking of offsite authority, you need to complete your Google My Business Page. You need to appear in Google’s local pack in order for local consumers to find you. Local pack is a group of 4 to 5 listings that appears above the organic search results. This is the only thing the searchers see in mobile without scrolling down.

Primarily, the details in the local pack of Google is pulled from your Google My Business page.

The Final Diagnosis: If You Want Better Google Rankings and More Customers, You Need A Cannabis Dispensary SEO Strategy

It is a no-brainer that SEO is the key to getting your medical facility to the top of Google’s search rankings. You must understand though that SEO should still be tailor-fit solution. A complete diagnosis is a must to get the full picture. Begin with digital competitive analysis on your SEO journey is highly recommended. It will give you an idea how your web presence compares to the web presences of your competitors and find out what your digital marketing priorities should be.


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Five Cost-Cutting Tips that Will Reduce the Operating Costs of Your E-commerce

Key Digital Marketing Challenges

The Do’s and Don’ts of Enjoying Cannabis: Advice, Etiquette and What to Expect

Five Cost-Cutting Tips that Will Reduce the Operating Costs of Your E-commerce

If you want the eCommerce business to progress and to stay ahead of the rest, then all you need to do is to lessen the operating costs of the business. Operating expenditures are those expenses for the daily business maintenance and management. The operating costs have COGS or cost of goods that sold and operating expenses.

Below are some of the operating cost examples:

1. Lease and rent                                            5. Repair and maintenance costs

2. Legal and insurance cost                        6. Sales and marketing

3. Payroll                                                         7. Utilities

4. Office supplies

With lots of things to pay, where and how do you think you can start to reduce the operating costs for the eCommerce business?

Here are the 5 helpful tips for cost-cutting:

Automate time-consuming and manual tasks – Time is money.

Automate time-consuming and manual tasks - Time is money

And so the lesser time you are spending on unnecessary task, the better. An efficient and effective means of reducing the operating costs is through applying business management and procedure solutions to computerize your processes which are presently being done by hand like:

1. Best selling item                          3. Hours worked

2. Daily sales report                        4. Stock take and the stock return

Take a smart POS approach which can incorporate with accounting software, plus, it comes with the helpful management systems such as:

1. Customer relationship management or CRM system                      3. Inventory management system

2. Employee management system

Use accounting software, HR and the payroll software for the eCommerce business so you may cut down the moment spent on paperwork. By using the appropriate system and software, you will improve the workflow and increased the productivity. Changes and corrections may also be done quickly and easily.

Most importantly, the human errors will be lessened, which will also translate to the condensed time spent on adjusting any human faults because of manual tasks.

Take your store to eCommerce

One of the best ways to lower the operating costs is through taking your store to eCommerce.

Here are the largest advantages of having an eCommerce you are planning:

1. Sell the products all throughout the world with no need for any added cost of rent, interior design, insurance, and so on.

2. Stay open 24 hours in a day, or 7 days in a week or all the time or 24/7.

3. Reach for more people and raise sales potentials.

One thing you have to consider before placing the commerce is by inventory management. You have to be cautious with the stock allocation for the offline and the online store so that you will not run into any other issues like stock mismanagement or overselling.

Use a particular feature that will let you sync both the physical and the eCommerce store, so you will never over to order or oversell any stocks. Handling both the brick-and-mortar plus the eCommerce business from a sole platform will absolutely help decrease the workloads of your employees and you.

Outsource work that does not require resources or full-time attention

Outsourcing – the process of providing work to the external party – is the famous and the cost-effective means to save on operating cash cost. You need to outsource any kind of work that doesn’t require the interest of the full-time employees. Some things that an eCommerce business may outsource are social media, stock take and data entry.

Outsource work

This is how an outsourcing will help in reducing the operating costs of your eCommerce business:

1. Save money on recruitment, interviewing, hiring, and training.

2. Take faster and a better result since work is outsourced to someone who may put all the attention to finishing the task, versus those who would normally have to juggle plenty of different goods at a time.

But, before outsourcing to any work, take into considerations of the following:

1. Is there any receptive information that you need to keep back?

2. Who will draft the legal contracts between you and the external vendor?

3. How are you going to protect your data?

4. How are you going to monitor and handle the external vendor?

Below are some sites where there are freelance workers that you can hire:

1. Freelancer                                    3. Upwork

2. Fiverr                                             4. LinkedIn

Go green so you can save more “green”

How do keep track of the inventory? With just a pen and paper or are you counting the stocks manually at the edge time of everyday and then key it in your Excel sheet?

Well, this is just the waste of your time and your paper too, don’t you think?

The best initiative that will help you in decreasing the eCommerce operating costs is through going green, and you read it just right! Going green will help your business and our environment too.

Below are some tips about going green to assist you in reducing eCommerce operating costs for the business:

1. Lowers the electric bill via using energy-storing light bulbs like LED bulbs and the CFL or compact fluorescent lamps, which will last long, gives brighter light sources and will save energy.

2. Buy and uses less paper by applying the paperless working processes.

3. Go into cloud-based and keep the your files on the cloud networks like the Google Drive, where there is the chance that you can be able to edit the files in actual real-time.

4. Fix leaking pipes so you can avoid water wastage.

Reduce pricey employee turnover rate

The public is the vital asset for any kind of business, particularly the small business. This is the major reason why the employee turnover will cost your business lots of money wherein the employee leaves the company. Some factors that you have to take into consideration are when calculating the employee turnover costs which are:

a. The cost of getting or hiring new employees – the job advertised, screening, interviewing, hiring.

b. The cost of on-boarding the new employee for their training.

c. The work culture and the team morale – especially if a beloved employee leaves, then the others are questioning why, and will start to think of leaving your company too.

d. Productivity loss – it will take the new employee from 1 to 2 years to attain the similar level of productivity from the existing employees.

e. Human error – the new employees are more prone to making mistakes than the existing employee since they are already familiar with the business systems.

All of the above factors will cost you lots of money, particularly when the employee turnover rates are high. So a way to deduct operating costs of the business is to function on working employees’ happiness.

These three must be the focus of employers to keep their employees and because people are constantly looking for change and growth.

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Key Digital Marketing Challenges

Key Digital Marketing Challenges

Digital marketing is a challenging task. It is because of the high expectation that exists in this field. In order to convert your traffic into leads the right marketing approaches are needed but most business owners are unable to deploy the practices in the right direction. This is the reason that despite putting so many efforts the results are not as expected. Most of them have their website but it is not getting enough visibility, seo strategies are not working and this is a question of worry for them. So you can say that there are many problems which come before them and tackling it is the only way to come out of it.

Any website go through numerous challenges for their online marketing as these are given below.

Improper branding

Right branding can help you to generate a number of leads but many do not understand the real meaning of branding. Just creating popularity for your business is not enough unless people come to your website or explore your fan pages, Facebook page, tweets etc. It is necessary that you impart the same message to the people so that it becomes easy for them to remember your business and show interest in it.

No planning

Planning is necessary to be successful without which you cannot achieve the target. It will just like a ship without the sail. That is why it is important to lay proper emphasis on the planning aspect as how you will create branding, whether you will be creating website or take the help of social networks or integrate seo. Things need to be planned and no or improper planning will not give desired outcomes.

Poor performance of your website

Your website is a reflection of your business and so it should be designed in such a way that it showcases your services in a better way. Only then your website will be able to attract the visitors which later has to be converted into leads. A poor performing website can have a negative impact on your business thus spoiling everything you had done before. So your website is key and you need to focus on its design and overall look.

Lack of quality content

No matter what approaches you use to market your services but lack of quality content can hamper your popularity. Content should by unmatched, rich, unique and definitely appealing enough to grab the attention of the visitors. Also it should be updated from time to time so that the visitors find new things whenever they come to your website, blog or any other portal. Hence content should be excellent as it can play a big role in the success of your business.

Getting new leads

This is something you need to work on. Efforts need to be made to keep getting new clients if you wish to expand your business. You cannot confine yourself with the old clients or rest on them to recommend your name. You will have to come up with ways that can help you to get new clients who are interested in your services and wish to avail them. This is a chain and it should not break in any way.

the right marketing approaches

If you are able to overcome the above challenges there is no doubt that you will be able to create a long lasting impression on your clients thereby getting their trust and confidence. Once the clients like your services, they will definitely come back and even help you to get new clients. So proper strategy and its execution is must to get the desired results.


10 Points You Can Integrate to Boost Your Business

10 Points You Can Integrate to Boost Your Business

Setting your business in the right direction is essential. Getting the attention of the potential clients is not easy unless your services and their needs match perfectly. If there is something missing, you won’t be able to get their attention and your business will fail. That is why it is important to understand the niche first and accordingly introduce your services before the people in a smart way so as to get the right results. Once you have the strategies planned, you need to implement them in the proper way thus increasing the popularity of the business.

But the right start is important and you need to understand what the business is lacking how to boost it.

Here are some of the 10 techniques that you can focus on to create a good market value of your business.

Strong online presence

Having a powerful online presence is necessary so that more and more people come to know about your business. This can be best accomplished with the help of a website or a mobile app through which the people can connect with your business. Your website can provide full details about your business, your experience, specialization and lots more. Similarly you can do the same for you application as well as because nowadays most of the users connect with the internet through their Smartphone’s only.

Top quality content

Unique content is something that seeks the attention of the people fast whether it is the news, articles or blogs. So make sure your website has fabulous quality content that provides complete information of what they are looking. Integrate videos, white papers, press releases, infographics etc. into your website to grab the attention of the people and keep them engaged.

Spend on measurable marketing

Do not spend money on any marketing mantra which cannot be measured. If you cannot measure the same, there is no point in wasting your money as well as time.

Make a small start

The right start is necessary so make sure you target few clients first and then build your network. Once you are able to satisfy your existing clients, they will automatically refer people to you thereby increasing the number of clients. In all way you will be able to set up a good market value.

Cultivate referrals

Once you have got started, you can try creating referrals as well which can work really well for the business. It can be approaching your clients and asking them to refer your services to other people. You can offer them discounted services which will help them to bring more referrals to you thus increasing your sales.

Get active on social media

This will definitely prove useful as you can promote your services on several social network platforms thereby increasing the visibility of your services to a large extent. This will help to boost the traffic and generate leads that prove helpful to their business and its growth.

social media

Target the right audience

Targeting the right people is important so that those who are interested can approach you easily. So make sure your create niche for the right people only as this will help you to get the most of your efforts.

Planning your strategies

Plan things that actually work. Do not just have your ideas in mind but execute them to see whether it is working or not. Make modifications in case things are not working and you will definitely get great results you have been longing for. You can take help from the competitors as well so that you get an idea as which strategies work and which do not. Thus you will get maximum advantage.

Devote right amount of time

This is a big question as most people do not know how much time to devote in promoting their business. Initially you will have to give more time and gradually when things are on track, you can ask your staff to manage the same and focus on other areas of your business. Around 4-5 hours on a daily basis is decent enough to set up your business and market it well.

Monitor your progress

No matter what approaches or strategies you follow, monitor them from time to time to ensure whether they are working or not. In case the results are not up to the par, you can always work on your approaches and modify them in such a way that it proves fruitful for your business.

So if you keep the above 10 points in mind you will surely be able to boost your business and make it the first choice of the people. Do try these tips and make your business popular among your clients.


Five Cost-Cutting Tips that Will Reduce the Operating Costs of Your E-commerce

Top Digital Marketing Trends of 2018 to Reach New Clients

Every year there are new trends in digital marketing that are based on changing demographics, new technology, and the innovative use of older programs or methods. While your business does not have to follow every new trend, it does pay to stay aware of them. This is because you might find them useful for your practice or your competition might be using the new trends and benefitting from them.

Some of the trends have been in place for years while others have only recently emerged. Here are the top digital marketing trends of 2018 that may help you reach new customers.

digital marketing trends 2018

The rise of smartphones has been noted for several years. What makes it different is the expansion into Asia markets which opens new frontiers for businesses in the US and Europe. Also, the usage of smartphones has increased to well over 50% of all searches on the web. For firms that want to expand their customer base, responsive website design is a must as computer and laptop searches have dropped considerably over the past few years.

Optimizing the Mobile Marketing Experience

While many businesses use responsive website designs, the current trend is to optimize the mobile experience by adaptive designs that differ depending on the device used. This is due in part to Google reducing the rankings of sites that employ pop-ups on smartphones. The change means that businesses will still have to figure out how to use the right mobile strategies to reach new customers. However, greater amounts of data are being mined which will provide more information to optimize the experience for mobile users and improve marketing prospects for businesses.

Greater Use of Artificial Intelligence

The rise of A.I. with products such as Siri, Watson, and Cortana has already penetrated the internet. The Bot Messenger for Facebook is yet another addition to artificial intelligence that is spreading quickly. The I/O 2016 from Google is an assistance service built around A.I. that signals the growing trend of replacing human interaction with computers armed with artificial intelligence that is labor-saving and efficient for most instances of query communication.

Rise of Messaging Apps

There is a growing trend among consumers to communicate with each other outside of normal social media channels. This is leading to the rise of messaging apps which more people are using to converse as opposed to places like Twitter, Facebook, and other social media sites. Currently, the trend is using free messaging apps, and this provides opportunities for businesses to use messaging services.

Automation & Programmatic Marketing Clouds on the Rise

The use of artificial intelligence and predictive analytics are being used by cloud vendors that market their service to the internet community. The rise of Martech which uses these attributes will only grow stronger in 2018. Marketing cloud solutions will incorporate new data from customers from different sources to paint a complete picture of future marketing trends. The result will be a more automated approach to marketing that uses collected data and predictive analytics to provide a guide to the top digital marketing trends of the future.


Five Cost-Cutting Tips that Will Reduce the Operating Costs of Your E-commerce

Optimize Your Ranking With These Off-Page SEO Strategies!

So, you have already completed your on-page SEO checklist and needs to move to off-page SEO. However, you may find it quite confusing as to where to start. Worry no more! Check out our list of off-site SEO in Australia and spike up the ranking of your web page to get the exposure it really deserves!

What is off-page SEO, anyway?

Off-page search engine optimization is not only about link building; it is also about getting authorities and linktrust. It is the act of optimizing the online and offline trails of a particular brand with the use of links, contents and relationships to build the best possible experience for potential and search engine crawl bots.

Usually, it results in a continuing increase in conversions, site traffic, positive brand mentions and search rankings. Off-page SEO is totally different from on-page search engine optimization, so you need to be aware of penalties and link sources.

Off-site search engine optimisation

Off-Page Search Engine Optimization Strategies

We assume you’re now very much eager to build an online reputation and trust, so below are the off-page SEO checklists that will help you generates better results.

  • Set up alerts for your brand.
  • Create profiles on different social media platforms.
  • Check your content and know which is ranking. Look for competing websites and get their links.
  • Do a link intersect among your competitors for priority links.
  • Broken link building.
  • Create an account on Pinterest and join important group boards.
  • Get links by using the competitor research data.
  • Guest posting on websites you think are very influential in helping you get wider audience.
  • Build presence through Stumbleupon and Reddit.
  • Conduct expert roundups, but not too much.
  • Blog commenting on different websites to build and strengthen relationships.
  • Search for quote directories.
  • Get on websites that give awards.
  • Look for events you can support or sponsor.
  • Look for a local chamber of commerce site.
  • Contribute to newsletters.
  • Get on organization sites.
  • Do guest podcasting.
  • Find community websites (e.g. Kingged).
  • Create a presence on LinkedIN Pulse.
  • Submit to curating platforms, such as Alltop and Flipboard.
  • Connect with newer bloggers.
  • Build up relationships with leading publisher sites.
  • Look for resource pages.
  • Slideshare submission.
  • Get on newspaper and magazine websites.
  • Look for websites through images and request to link back.
  • Subscribe to HARO.
  • Hashtag request.
  • Perform a link bait.
  • Make badges that your community can use on their own websites.
  • Find links connecting your social media accounts or even from competitors.
  • Submit a testimonial when using a specific service.
  • Find support with online charities.
  • Find crowd funding projects you can support that provide links.
  • Look for online forums to create a profile on and answer important questions for links.
  • Find question and answer websites to create links on and authority.
  • Search for your favorite author and research how he/she achieved his/her online reputation through Google queries.
  • Find manufacturer websites.
  • Comment Scouting.
  • Find popular contents.
  • Build category particular websites, link to those and 301 to category pages.

Improve your ranking and get ready to make your web page known locally and even globally with these must-have off-page search engine optimization strategies!


Five Cost-Cutting Tips that Will Reduce the Operating Costs of Your E-commerce

An Effective On-Page SEO Checklist Every SEO Specialist Must Know

Over the years, on-page SEO is no longer an option but it has now become a necessity for Aussie businesses. Through it, they can outrank their competitors and have a higher rank on search engines.

To help you boost your rankings, enhance your search traffic as well make off-page a lot easier for you,  here’s a checklist of essential things you need to keep an eye for:

Navigation

Improving your site’s navigation can have a huge impact on your SEO. So, always remember to add menus and use breadcrumbs on your site. Adding menus will make it easier for your site’s visitors to find the content that they are looking for much easier while the breadcrumbs will allow them to know where they currently are.

Schema

By adding schema to your HTML, you can improve the way your page/s are presented in the search engine results page as it helps search engines provide the users more relevant results. Also, ensure to test the current schema of your site.

XML Sitemaps

Having XML Sitemaps allows Google to find the pages on your site and crawl into it more intelligently as it lists the site’s URLs. As we all know, not only websites are being ranked but the pages are too.

Meta Tags

Never ever forget to add a title on your pages and if possible, see to it that you use the keyword in it. Using long tail keywords is even better. On the other hand, for the meta titles, don’t use ones that exceeds 60 characters.

URLs

URLs are known for improving user experience. So, use only absolute URLs and if you can, use primary keywords in it as well. It would also be best if you opt for simple URLs and if in case, you have altered your URL, use 301 redirects.

Performance

Don’t forget to check the performance of your page. Determine how long does it take the pages to load. The faster its loading time is, the better. It would also be even better if your website is responsive to whatever screen size of the device the user is using to access it. Apart from that, it is also essential to ensure that your site and your pages are online and accessible at all times. Hence, you need to choose a reputable web hosting provider.

on-page seo

Visual Design

It is crucial as well to make your pages visually appealing. Instead of using just plain text, include other multimedia forms in it. Just make sure that you optimize its size and add tags in it. Also, in case you have discovered that there are missing images, fix them as soon as possible.

Content

Always deliver fresh content and so, check whether you already had the same content on your site to avoid having duplicate content. Make sure that your content does not contain broken links and double-check your grammar too.

Code

Externalize the code so that you can streamline the designing process of your pages. This process is important as it makes it easier for you to make changes on your entire website while reducing the size of your pages.

Both B2C and B2B marketers out there start to understand the importance of implementing basic SEO practices. However, keep in mind that your commitment to the process itself is pivotal, not just on the results you want to obtain.


Five Cost-Cutting Tips that Will Reduce the Operating Costs of Your E-commerce