When my daughter turns seven, I have decided to throw a children’s party at home. Three days before the party I prepared my house for the event. I want to make the house presentable to the guest as much as I can. One day before the party, I decorated the house with party materials thinking that the decoration itself will invite my neighbors and friend to come. I take time to visit my friends and neighbor’s house and invite them to my daughter’s 7th day party. I even went to my daughter’s school and invite her classmates and their parents.
The big day comes and I was busy preparing the food, drinks, party gifts and the cake. I remember buying one huge orange balloon and decorated it as a center design in the house. I want to make sure the day will be memorable to my daughter and to the guest as well as to make the party an event to talk about in my community. When the party is over I have seen my daughter very happy as she went to sleep and the guest leaves with a smile and full stomach. It was a success and I am sure of it.
Okay, after this walk down the memory lane, I hope I have not bored anyone.
SEO is like a birthday party. The birthday event is your business, product or blog. The house is your website and the guests are the site users or clients. In this way, I believe many of you have the idea of what I am about to say. Even so, let me just continue explaining this opinion.
I decided to throw a birthday party
At first I have fully decided to have a birthday party. Anyone who wants to venture in SEO should have a fix decision to do it. Like the birthday party, there will be a lot of work to do, ideas to consider and the expenses to incur. Taking into account all of these points, a person should start an SEO campaign with a resolute mind and emotion.
I prepare the house 3 days before the party
The first thing to do in an SEO campaign is to prepare your website to be crawled by the search engines and be appealing to the users. I am referring to On-site SEO. Three days’ preparation of the house for the party may mean weeks and months of On-site optimization. I want the house to be cleaned, impressive and guest ready and so should be your website. It should be presentable to both search engines and people.
The day before the party
Like a birthday celebration, the day before the event will be the peak of the preparation. In launching a site, before finally taking it live, the final touches should be rendered smoothly. The website owner, or its admin should see to it that the site is truly search engine ready and user friendly. The on-site optimization applied to the site should be effective to call search engine crawlers and appealing to the mind of the human users. The site, on its own capability, is optimized to go and grow.
I take time to invite people
Remember that in my story I mentioned that I have visited people in the neighborhood and in my daughter’s school to invite them to attend the party. In relation to launching a product or service online, this action is corresponds to off-site optimization. A product owner should give time and effort to reach people and informed or invite them to visit the site once a product is launched. My neighborhood and the school represent Off-site SEO avenues to reach people and informing or inviting them is the linkbuilding way to connect with them.
The big day
The day of my daughter’s party is the busiest day of all. This should be the same in starting up online. The day that the site or product is launch should be treated with all effort and time. Here is where on-site and off-site optimization should be delivered effectively to make search engine crawl the site quickly and without finding any fault as well as to make visitors have that pleasant experience in navigating in the site.
After the party
My daughter’s party is a success. Success will also come to website owners who know what it takes to grow their presence online. In the end, like my daughter’s happiness and guest satisfaction, a website owner can gain their goal and customer can obtain their worth.